Handmade pottery, a wool throw and paper-wrapped gifts on an oak table in a warmly lit small-town shop.

Nicholas County's Holiday Shopping Starts a Week Before Black Friday

Starting today, a BINGO card is going around Summersville. Pink Weekend runs Thursday, Nov. 19, through Saturday, Nov. 21. Shoppers who visit participating businesses around town can fill in a card and earn entries for prizes. The City of Summersville calls it a local spin on Black Friday that comes "before the holiday shopping rush."

That timing shapes the whole season. Thanksgiving falls on Nov. 26 this year, and Black Friday follows the next day. By then Nicholas County's first big shopping weekend will already be over. The second one comes three weeks later in Richwood. Between them, the calendar shifts from buying to gathering: a charity 5K, Santa in a park, a downtown parade and a free movie night.

Event Date Time Where
Pink Weekend Nov. 19–21 Varies by shop Participating Summersville businesses
Holiday Craft Extravaganza Nov. 20–21 Fri. 3–9 p.m., Sat. 9 a.m.–4 p.m. Summersville Arena & Conference Center
3rd Annual Turkey Trot 5K Nov. 26 Registration 8 a.m., race 9 a.m. Maloney's Pub
Santa in the Park Nov. 28 6–8 p.m. Nicholas County Veterans Memorial Park
Summersville Christmas Parade Dec. 4 6 p.m. Downtown Summersville
Hometown Holiday Marketplace Dec. 12 All day Richwood's Historic Main Street area
Holiday Movie Night Dec. 17 6–8 p.m. Summersville Arena & Conference Center

The Shop-Small Weekend Comes First

Pink Weekend has no single address. The event happens at "participating businesses throughout Summersville," and since hours differ from shop to shop, the city suggests checking with each store before you plan your route.

Kirkwood Winery at 45 Winery Lane has announced it is taking part, with promotions in both the wine shop and the gift shop. For anyone filling in a BINGO card, a winery stop and its gift shop can take care of several names on the list.

The city describes the weekend as a way to "get a head start on Christmas shopping while supporting the local businesses that contribute to our community." In practice, the gift list gets started in Summersville a full week before the national sales begin.

Friday Night Doubles Up at 3 Armory Way

Pink Weekend is not the only shopping event that weekend. The Holiday Craft Extravaganza fills the Summersville Arena & Conference Center at 3 Armory Way on Friday, Nov. 20, from 3 to 9 p.m., and again on Saturday, Nov. 21, from 9 a.m. to 4 p.m.

So Nov. 19–21 is the busiest shopping stretch on the county's holiday calendar. Storefronts and a large indoor craft show are open at the same time, in the same town. The Friday evening hours make it possible to shop the Arena after work and pick up a few more BINGO squares on the Saturday.

The Arena hosts the season again on Dec. 17 with a free movie night, which has nothing to sell.

Thanksgiving Week Turns to Giving

When the first shopping weekend ends, the next two events raise money and spread cheer instead.

On Thanksgiving morning, Thursday, Nov. 26, Maloney's Pub hosts the 3rd Annual Turkey Trot 5K. Registration opens at 8 a.m. and the race starts at 9 a.m. The fee is $30 and includes a T-shirt. Runners and walkers are both welcome, and proceeds buy Christmas presents for children in the community. You can register ahead on the Turkey Trot's RunSignup page.

Two days later, on Saturday, Nov. 28, Santa in the Park runs from 6 to 8 p.m. at Nicholas County Veterans Memorial Park, 19 Memorial Park Road. The city lists crafts, treats, wagon rides and visits with Santa and Mrs. Claus.

So the Saturday after Black Friday ends with wagon rides at the park instead of another sale.

The First Friday in December Belongs to Downtown

The Summersville Christmas Parade rolls through downtown on Friday, Dec. 4. Families planning around it will find the evening runs on a tight schedule:

  1. 5:30 p.m. Parade participants line up at Camden Family Health.
  2. 6 p.m. The parade starts in downtown Summersville.
  3. After the parade The Summersville Pavilion serves cookies and hot chocolate, and Santa and Mrs. Claus visit.

If you have questions about the parade, the city's contact is 304-872-1211, ext. 122.

The parade also matters for Richwood's event the following week. Dec. 5, the day after the parade, is the vendor application deadline for Richwood's Hometown Holiday Marketplace, and the deadline can come sooner if spaces fill. Crafters selling at both ends of the season need to have that form in before parade weekend is over.

Richwood Gets the Second Shopping Saturday

The season's second shopping weekend happens in Richwood. On Saturday, Dec. 12, the Richwood Area Chamber of Commerce sponsors the Hometown Holiday Marketplace. The Chamber calls it "an old fashioned Christmas shopping experience."

Pink Weekend is spread across individual shops, and the craft show fills one arena. The Marketplace does both. Vendors set up inside Richwood's City Hall, Fire Department and Library, and the shopping carries on along the storefronts of Historic Main Street and other nearby spots. The Chamber says to expect "a full day of Christmas spirit and shopping around Richwood," with artisans and crafters selling handmade items.

Looking at the whole calendar, Dec. 12 is the last organized shopping day on the county's 2026 holiday schedule. It gives anyone who missed Pink Weekend a second chance, and it moves the shopping to the other end of the county for a Saturday.

One More Night at the Arena

The season goes back to 3 Armory Way on Thursday, Dec. 17. This time the Arena hosts a free Holiday Movie Night showing Rudolph the Red-Nosed Reindeer from 6 to 8 p.m. The city's listing includes a reading by Mayor Dave Harper, along with crafts, games and a visit from Santa.

Four weeks earlier, the same building was full of vendor tables. This visit is a free weeknight event, which fits a calendar that starts with spending and moves toward family nights as December goes on. It's also the last event on the city's holiday calendar, so for families with young kids it's a low-key evening the week before Christmas, with nothing to buy and nothing to register for.

How the Weeks Stack Up

Here is the season in order:

  • Nov. 19–21: Pink Weekend and the Arena craft show, both in Summersville
  • Nov. 26–28: A Thanksgiving-morning 5K for local kids' gifts, then Santa at Veterans Memorial Park
  • Dec. 4–5: The downtown parade, then the Richwood vendor deadline the next day
  • Dec. 12: Richwood's Marketplace across City Hall, the Fire Department, the Library and Main Street
  • Dec. 17: A free Rudolph screening back at the Arena

If you want to give holiday spending to local shops and makers, the dates to protect are the two shopping weekends, Nov. 19–21 and Dec. 12. Everything else on the list is a family night or a fundraiser.

Lillywood Realty is based in Nettie and Fenwick, and Katie Boggs keeps up with Nicholas County's calendar all year, from parade nights in Summersville to Main Street weekends in Richwood. If something about your own corner of the county comes up this season, Lillywood Realty is glad to help. Start your search with a local expert.

Unlock Your Potential at Lillywood Realty

At Lillywood Realty, we believe success is built on collaboration, innovation, and a commitment to excellence. Whether you're an experienced agent or just starting out, our supportive team and cutting-edge resources will help you thrive in the competitive Nicholas County market.

Follow Us on Instagram